Monthly Archives

November 2016

With the Melbourne Cup Carnival drawing to a close, there was one last opportunity to make a statement on the fashion front by attending Stakes Day 2016. What is traditionally Family Day, is a much lower key affair then the other three main race days. The Birdcage precinct was significantly quieter with some marquees not even operating. It was a great chance to get snapped in some street style publications while enjoying some good company, food and music in the Sensis Marquee. I was lucky to be dressed by Hugo

Oaks Day is all about the ladies! Women’s fashion was on show in full with some beautiful silhouettes and stunning headpieces that kept many a fashion designer busy at night in the lead up to the big day. Over 65,000 race goers attending in what was a perfect Melbourne Spring day of 23 degrees with blue skies and a light breeze. The Myer marquee hosted an all ladies lunch, with 70 of the most influential women in the country sipping on bubbly whilst enjoying the fine dining delights of the

Bar Schweppes as it was officially known, put on a great combination of food, fun and atmosphere over the Melbourne Cup Carnival period in the Birdcage. The interior was spacious with plenty of room to move around. The ceiling was littered with golden bubbles that represented the Schweppevessence in the drink. Different DJs spun the decks each day, while the bar staff mixed up a range of cocktails with the Flemington Fling – a combination of vodka, mint and Schweppes Agrum, the popular choice among VIP guests.   The food

This year’s new entrant to the lavish marquee stables in the Flemington Birdcage was the private equity owned marketing group Sensis with its stunning Sensis marquee on show. After Swisse decided not to renew it’s lease in 2016, Sensis stepped in and signed a two year deal on the premium strip of marquees overlooking the Rails. And boy did it not disappoint – Sensis CEO John Allan knows how to throw a party, that’s for sure! The interior was glazed in the trend black and white branding with pops of

With close to 100,000 race-goers at Flemington, Melbourne Cup Day 2016 did not disappoint. It was a much more relaxed vibe than Derby Day, however still with a high-fashion, yet fun focus. It’s one of the four days to make your mark on the fashion front, including the famous Fashions on the field event held by Myer, which has a prize pool valued at more than $360,000, including a brand new Lexus RC 200t F Sport valued at up to $83,000. The Birdcage again hosted local and international celebrities including